LIFE is full of simple rules that you should follow. Basics like ‘Do Not Covet Thy Neighbours Wife’ are not only good for your physical well being but also your soul. To these and other simple rules I’d like to add one more: Never forget that what goes up, must come down.

This rule, I believe is the cornerstone of a successful and contented life. If you suddenly find yourself flush with funds or your popularity within your friends has suddenly risen because you got photographed in the party section of the morning newspaper, don’t pop the bubbly too soon because nothing lasts forever.

And certainly not a bull run in the stock market! A sudden rise may have you smiling from ear to ear but you can be sure that the decline will soon follow. So here are six tips for a sliding market.

1. Hear no evil
First, forget about rationalising and explaining (or listening to other people explain) why stocks are falling. It’s a pointless exercise at best, and misleading at worst.

2. Remember the bad times
Second, file the painful experience away as a worthwhile reminder of the riskiness of stocks, and draw on that memory during the next market boom when optimistic market seers tell you that stocks are really not risky (Remember Sensex 25,000).

3. Don’t wait it out
If you believe, based on your preferred market measure, that stocks have over corrected, don’t wait for the correction to end. Investors who wait for final and complete confirmation that the market has turned around invariably miss the bulk of the turnaround. I was investing in 1997 through 2006 – it had nothing to do with the equity markets. It was a conviction that long-term monies should be in equities. So, if I have long-term money, it goes into equity, other wise it goes into a money market mutual fund.

4. Be contraian
Recognise that even if you are right about the market overcompensating for past mistakes, there will be months of pain before the gain. Being a contrarian is easy on paper but much tougher in practice.

5. Change of perspective
Markets will go up and go down – you cannot change that. You can change the way you look at it. When you have money you will invest, when you need money you will sell. There is no call to action based on ‘what the market will do’. So that does not matter.

6. Get real!
Finally, console yourself with the recognition that the professional portfolio managers and the market experts you see on television are staring into tele-prompters not crystal balls.

These six simple tip should keep you afloat even if things go from bad to worse. And when they do, here is another rule for you to remember : No Matter How Bad things are, remember they can always get worse! And on that happy note, I shall bid you goodbye.

Author: P. V. Subramanyam
Source: Wealth, MoneyControl